"Are Art Appraisers Benefiting from Social Media?"

Following up to last blog post, the following was submitted by Mike Wilcox from my LinkedIn Group:

LinkedIn Groups
Group: Professional Personal Property Appraisers
Subject: New comment on "Are Appraisers Benefiting from Social Media?"

Having had an online business entity since 1996 I can tell you that the vast majority of the internet population is looking for "Free". That means much of the social networking such as twitter and Facebook is going to bring reams of email and blog posts looking for free appraisals.Personally I've found the time resources necessary to maintain a Facebook pagedoes not give a good ROI, a blog or a well designed website makes more senseand will generate more qualified leads. In my humble opinion writing reference articles for authority sites is the way to go, it's advertising that lasts forever ( articles I wrote in 1996 regarding Antiques & Collectibles are still making the rounds) and the search engines love linking to good content. Posted by Mike Wilcox